Why Crunch Matters – The Secret Behind Our Treats
There’s nothing like the sound of a happy crunch. If you’ve ever watched your dog close their eyes while chomping down on something they love, you know what I mean. That little moment of joy is why I started making our Pawcasso Crackers the way I did — thin, heart-shaped, and crispy, more like a potato chip than a jerky strip.
When I first experimented in my kitchen, I wanted to create a treat that wasn’t just healthy but also digestible and satisfying. Too many treats out there are hard on the stomach or packed with
things I couldn’t even pronounce. Our dogs deserve better. So I stuck to one rule: keep it simple. Chicken, beef, venison, veggies — that’s it. Real ingredients. Real crunch.
And, the shape actually matters!
I originally did the heart shape just to make us different and to show that we make them with love, but we quickly realized it mattered. I guess it is like pasta –
if it has the same ingredients but has a different shape, it tastes different – who would have thought!?
This weekend, at our October Bark-B-Q, I served pup sliders – exact ingredients as our treats but much thicker and different shape – they were a big hit…who knows, maybe a future item coming down the road (big bites, maybe?). The “sweet potato skin fries” were a fan favorite, along with out pup-kin’ latte, doggie “beer”, and doggie “wine”.
Now when I hand out samples, I see tails wag faster than my hands can keep up. It’s proof that sometimes the simplest things are the best. Crunch is joy, and joy is what our dogs give us every single day, so why not give some joy back and make it healthy!!